Business Mic: Using Customer Experience as a strategic tool to build Brand loyalty

Amanda is a customer experience (CX) consultant and coach with over 10 years of experience in the customer service industry. Her background and experience include Customer Experience and Digital Marketing Strategy Design, Implementation, Monitoring and Evaluation, and development of customized training and coaching programs.

In this episode, we discuss the strides African businesses have made in implementing Customer Experience as well as the challenges faced when adopting a customer-centric culture.