In this episode, Dan Abel Jr., Chief Chocolate Officer at Bissinger’s Handcrafted Chocolatier, shares insights into running a family-owned chocolate company with a rich 350-year heritage. He discusses the seasonal peak during Easter, how the team collaboratively creates new products, and how Bissinger’s blends tradition with innovation. The company has embraced both e-commerce and a renewed focus on retail, including partnerships with major chains like Barnes & Noble and World Market.

Dan emphasizes the importance of customer experience, hands-on service, and maintaining quality that meets century-old standards. He shares how customer feedback guides product decisions and how their business model allows quick product testing and adaptation. The success of Bissinger’s as a family business is attributed to clear roles, strong collaboration, and a shared passion for the brand. Dan concludes by inviting listeners to experience their chocolates and highlights their commitment to preserving authenticity while evolving with the times.