Business Mic: Leveraging Customer Insights to gain a competitive advantage

Nicholas is the Customer Insights Manager at Movit Uganda. He has over a decade of experience in marketing, sales, and customer insights across FMCG, Consumer tech, and Startups.

He is also a member of the Uganda Marketers Society where he serves as the Director – Training and Consultancy.

In this episode, we discuss the role of customer insights in gaining a competitive advantage for long-term business sustainability.