In this episode, Dr. Emmanuel Manyonganise, Customer Experience Strategy Advisor at Bank Albilad, dives deep into the concept of hyper-personalization, explaining how it revolutionizes customer interactions beyond traditional personalization by leveraging real-time data, individual context, and advanced technology. He shares insightful frameworks, practical examples, and the crucial role of AI, machine learning, and data culture in delivering exceptional customer experiences. The conversation also explores the synergy between human touch and AI, and the potential for hyper-personalization to enhance customer satisfaction at scale.