In this episode, we dive into the world of customer experience and brand strategy with Justine Morgan, Founder and Director of CX Ignite. Justine shares her journey from starting a data analytics company to becoming a marketing strategist and fractional CMO, helping organizations align their brand, customer experience, and business goals. Discover her unique approach to closing perception gaps, crafting authentic marketing strategies, and empowering employees to embody brand values. Learn about the importance of speaking to your customers, aligning marketing with business objectives, and delivering a consistent, authentic experience across all touchpoints.