In this episode, Eli Portnoy, founder and CEO of Back Engine, joins us to share his entrepreneurial journey and deep passion for customer experience. Eli discusses how Back Engine is revolutionizing the way B2B companies listen to their customers through high-velocity, AI-powered feedback loops. He explains the painful gap he experienced in staying connected with customers as his previous ventures scaled, and how that personal struggle inspired him to build Back Engine.

Eli also shares insights from a benchmark study on customer feedback ownership, highlights the common traps companies fall into, and emphasizes the critical role of caring deeply about customers to drive meaningful business success. Packed with actionable advice for founders, customer experience professionals, and B2B leaders, this episode is a masterclass in building customer-obsessed organizations at scale.